Increasing Profitability through Strategic Marketing

- Grass roots of marketing with business & financial context

- The Triple Bottom Line (the new 3 P’s) & Responsible Business Practise

- The value of Brand & why it is so important to a professional services company

- Hot Topic 1.  Marketing Climate Change ~ Why and How

- Hot Topic 2.  Marketing & the Web ~ There is no other long-term option

- Summary

Speaker
Paul Stevenson, Wall To Wall Sunshine

Biography
Paul Stevenson is the Managing Director of Wall To Wall Sunshine, a marketing company that specialises in providing a comprehensive ‘outsourced marketing department’ for businesses in the South West region.

Building on his experience around the world with Coca-Cola, Nescafé, General Motors, Smirnoff, Air Canada, Gillette and Motorola, Paul will condense nearly 20 years of marketing and brand delivery to give you knowledge that will have a benefit to the bottom-line of any company, regardless of industry, markets or sector.

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